Let’s talk about rules. Best practices. The latest posts from marketing’s top influencers. A lot of it has the potential to be great… when examined through a lens of true discernment.
Unfortunately, there’s not a ton of that going on.
Rules and the latest tip of the week can be a huge help if you’re not from the worlds of marketing and branding. If you’re a DIY founder, doing it all on your own, that can be rough. I get it. But when you’re working with experts, you’re only doing yourself a disservice if you insist on following the latest rules that popped up in your feeds. Yes, even if that famous marketing influencer you love said the same thing.
Why? Because even that person will admit that rules are not one-size-fits-all.
Some rules and best practices:
can be limiting
might be inappropriate for your brand
might make you miss out on some serious opportunities
might water down your messaging so you’ll never make an impact
It’s easy to create a ho-hum brand. But to be memorable — that’s an entirely different experience.